EP.76 How to Make Business Less Risky, with Gene McGrath

How to Make Business Less Risky

This week on The W2 Prison Break Show, we delve into the intriguing world of risk-taking and entrepreneurship. We’re thrilled to have Gene McGrath join us, a visionary entrepreneur whose journey is a testament to the power of embracing risk and innovation.

Key Highlights:


  • Understanding and Managing Risk: Gene dives deep into the essence of risk in the startup world. He discusses the stark reality that 80% of startups fail and how being aware and prepared for this fact is crucial for any entrepreneur.
  • The Entrepreneurial Journey: Gene talks about his first venture, Eco IT, which focused on helping small businesses leverage cloud technology. He also shares insights on Community Fi, an IoT company aimed at solving real-world problems like food spoilage prevention in food pantries.
  • Insights on Failure and Success: Gene emphasizes the importance of having contingency plans and being prepared to pivot. He stresses that managing risk is as crucial as taking it and shares how this mindset has shaped his entrepreneurial ventures.
  • Advice for Aspiring Entrepreneurs: Gene offers valuable advice for anyone looking to start their own business. He highlights the importance of stepping out of one's comfort zone and the need to differentiate between a gamble and a calculated risk.
  • Personal Growth and Work-Life Balance: In a candid conversation, Gene reflects on personal growth, the importance of introspection, and balancing work with family life.


Key Quotes:


  • "When you have a good plan, your chance of failure is a lot less."
  • "Fear is often of the unknown. So if I make this a known entity, then there's a lot less fear."
  • "Every risk is worth taking because if you shoot for the moon and you hit a star, you still win."



Get in Touch with Gene: 

Book a Free-30 Minute Coaching Session with Brian O’Neill 




Download the FREE Passion to Profits Mini-Course to learn Brian’s 5 steps to build a passion based business using the skills and knowledge you already have!

Connect with Brian on TikTok, InstagramLinkedIn or Facebook


Subscribe to W2 Prison Break on YouTube




Grab Brian’s Recommended Mic on Amazon


Learn How to Get all the Money You Need to Fund Your Business with Fund & Grow


Learn What Brian’s Favorite Book is on Amazon