EP.146 You Don't Need To Be An Expert To Get Paid Clients

In this episode, Brian O'Neill debunks the myth that one needs to be an expert to start a business. He emphasizes that being a few steps ahead of the people you serve is sufficient. Brian encourages listeners to let go of the idea that they have to know it all or be industry leaders. Instead, he advises them to focus on helping their target audience and sharing their own journey.

Takeaways

  • You don't need to be an expert to start a business; being a few steps ahead of your target audience is enough.
  • Let go of the idea that you have to know it all or be an industry leader.
  • Focus on helping the people who are at a lower level than you and bring them closer to where you are.
  • Teach based on your own journey and the roadblocks you have overcome.

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