EP.162 Step-by-Step Guide to Launching an Online Course

In this episode, Brian O'Neill provides a step-by-step guide on how to create and sell a profitable online course. He emphasizes the importance of having an idea and outlines the process of creating an outline for the course. Brian also discusses the significance of testing the course idea and gathering feedback from potential customers. He explains the launch phase, including the warm-up period, pre-sell period, and official launch period. Brian highlights the importance of delivering a high-quality course and continuously improving it based on customer feedback.


  • Have a clear idea for your online course and create an outline for the content.
  • Test your course idea and gather feedback from potential customers to ensure there is demand.
  • During the launch phase, create a warm-up period to generate buzz and a pre-sell period with special pricing and bonuses.
  • Continuously improve your course based on customer feedback and deliver a high-quality learning experience.


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